Apolónia Supermarkets will, in the coming week, be celebrating their 34th anniversary with a string of unique discounts and surprises. But while this will come as good news to shoppers at the brand’s stores in Almancil, Galé and Lagoa, Apolónia have reiterated that they are still aiming to expand further west.
Apolónia Supermarkets, which is arguably one of the most recognisable brands in the Algarve, will this coming week by aiming to repay customer loyalty enjoyed since 1983 by offering discounts of up to 50 percent on 2,000 products for four days starting 23 March.
Up until 26 March, shoppers will also be treated to lucky draws, complimentary cake and champagne and other offers during the birthday celebrations.
Speaking to The Portugal News this week, company administrator Paulo Apolónia revealed part of the company’s philosophy towards the success it has enjoyed the past 34 years.
“It’s always been the same. We always place our clients first and we do everything to please them.
“Almost all queries, suggestions and criticism are taken very seriously and discussed at the highest level to ensure we rectify any problem that might arise”, added Paulo Apolónia.
He also explained that stores have a ‘book of praise’ which is best described as the opposite of a complaints’ book.
“Customers often ask if they can leave a positive comment and we have been through several books”, he says proudly.
“We have also aimed to serve and provide the biggest possible variety of products, even if it means that profits are reduced as a result.
“Essentially, we are constantly striving to provide quality service and variety.”
As for the store in Carvoeiro, Lagoa, which opened in 2015, Paulo Apolónia explains that it has been on a continuous upward curve and he is pleased with how operations have developed and progressed almost two years down the road.
As for the long-awaited Lagos store, Paulo Apolónia told The Portugal News that the intention is to open its doors to the public at the beginning of 2019.
“We are currently studying two separate locations, and we are also dealing with bureaucracy and licensing”, though he expressed confidence that this family-run business will remain on course to expand to Lagos in the next two years.