"What was missing up until now was a single global brand that reflected the global, digital nature of our group, that strengthened our brands and would reinvent the future", the Altice CEO, Michel Combes told reporters in New York, at a meeting to present the new brand that would be used in countries such as the USA, France, Portugal, Israel and the Dominican Republic.

Under the slogan ‘Together Has No Limits', Michel Combes announced the new global strategy of one group, one brand and explained that the name, the brand and the new logo would gradually replace the current brands in each market where it operated around the world.