Hundreds of thousands of people expected to help ‘clean Portugal’

in News · 20-03-2010 00:00:00 · 0 Comments
Hundreds of thousands of people expected to help ‘clean Portugal’

A mega, nationwide project that stemmed from the desire of three off-road vehicle enthusiast to clear up their local countryside will this weekend culminate in more than 100,000 citizens joining together for one last clean.

Less than 12 months ago the seed was planted when logistics technician Nuno Mendes, 38, uploaded a video on the LandMania Club’s webpage (an association for fans of Land Rovers) about a project carried out in Estonia where the nation united to clear up more than 10,000 tons of rubbish. To the video he added the caption ‘when will this happen in Portugal?’, which immediately grabbed the attention of two other people, Rui Marinho, 43, manager of a chemical product company in Santo Tirso, and Paulo Torres, 50, commercial manager and resident of Braga.
All three men shared the same passion for off-road vehicles and had all noticed on their all-terrain treks that Portugal’s countryside was strewn with large amounts of waste, from old tyres to bumpers, fridges, washing machines and sofas.
Fifteen days after the trio joined forces and decided to try and attempt a similar feat to the Estonian achievement in Portugal, 25 people had pledged their efforts. After three weeks 3,000 volunteers had signed up.
After launching their idea on the Internet the project quickly gained ground and soon caught the interest of the media, local Town Halls, private and public companies, the Environmental Ministry, who offered the project full logistical and promotional support, and even the President of the Republic.
Through the civic movement, which in no way will profit financially, 13,000 garbage ‘hot-spots’ have been identified across Portugal and will this Saturday be cleared up through the “spectacular” involvement of the population; this on top of 200 ‘pilot projects’ that have already been carried out.
Those interested in helping can still sign up before Saturday on, though anyone is welcome to turn up and help out, even if not officially enrolled.


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