One Green Way is proud to be hosting ‘The One Green Way Invitational’, a mixed Pro-Am golf tournament featuring a dazzling line-up of ‘Legends’ from the world of professional golf, who will compete over the three-day tournament, which began today, for a share of the €332,500 prize money, which carries a top prize of €55,000.

Hosted by Jean-Noël Bioul, the former Global Head of Sponsorship for ROLEX HQ in Geneva and an adviser to the Board of One Green Way, the Invitational pairs 60 ‘Legends’ with 60 privately invited guests. Now in its second year, the One Green Way Invitational is already gaining a reputation as the most sought-after private golf tournament in Europe.

Played out on the golf course of Quinta do Lago against the backdrop of the Ria Formosa Natural Park, this year’s participants include on the men’s side, numerous Ryder Cup Captains and Vice Captains, and on the women’s side, Solheim Cup Captains and Vice Captains. All the top players participating have also enjoyed successive wins across the major European, PGA tours, and Open Championship, with several voted into the World Golf Hall of Fame.

“We are delighted to be hosting the second One Green Way Invitational this year. The next few days promise to be very exciting for everyone involved. My many years’ of experience managing ROLEX’s global sponsorships taught me that luxury brands need to be impressive both in a functional and emotional way and that creating a connection between customers and the brand is as important as the use of materials or designs that are considered traditionally luxurious. The One Green Way Invitational is a wonderful example of how an unforgettable experience has the power to create a deeper connection with the brand.” Jean-Noël Bioul Adviser to the Board of Green Jacket Partners