Serra da Estrela cheese industry at risk

By TPN/Lusa, in Food and Wine · 12-12-2020 16:00:00 · 0 Comments
Serra da Estrela cheese industry at risk

The sales of the cheese with Designation of Protected Origin (DOP) from Serra da Estrela registered, due to the covid-19 pandemic, a drop of 60 percent in sales, according to Estrelacoop – the Serra da Estrela Cheese Producers Cooperative.

“Because of the massive reduction in our associated cheese producers’ sales, it was registered a drop of more than 60 percent, and we are entering a critical phase of our activity. If in December the number of sales does not rise, with Christmas sales, all those associated with the Serra da Estrela DOP may be at risk”, said the director of the association, based on Celorico da Beira, Guarda district.

In a press release, the association explained that the situation results from the cancellation of fairs and events all over the country, that in other years would “guarantee significant sales.”

Serra da Estrela Cheesemaking Workshop

“With the current pandemic crisis, the majority of shepherds and producers of Serra da Estrela’s milk and cheese are facing a crisis without precedents.”, affirmed Estrelacoop, explaining that “there is an excess of products due to the drop in sales.”

There are 27 DOP cheesemakers and 125 shepherds with flocks on Serra da Estrela that economically depend on the activity. The association highlighted the “crucial role” of the consumers in the purchasing moment that when buying should choose the product with the DOP stamp.



Related articles


Comments:

Be the first to comment on this article
Interactive Topics, send us your comments/opinion on this article.

Please note that The Portugal News may use selected comments in the printed edition of the newspaper.