Starting with the psychology of colour, which clothes do you wear for a job interview? Why do insurance companies generally use blue logos? Why is yellow your favourite colour? The questions and answers are endless but Alice Campos, a specialist in colour therapy, knows it all by heart.

With regard to insurers, we can say that blue gives an image of security and confidence. While in job interviews, it is a fundamental moment to show the best we are and if we are creative, why not use colours like orange? According to Alice Campos: “orange is a colour related to adventure, creativity, joy, and adaptability”, so great to show creativity.

And about why yellow is a favourite colour, this can mean that this person “is very analytical, because yellow is what commands the mind, the person also gets into a lot of stress so will have gastric crises”, she said.

When we start to get into this we realise a world of curiosities and questions, and it’s really fun to find out these things.

When we use colour, we can use it in several ways, from the clothes you choose in the morning – “let me know what clothes I take from my wardrobe today to make this impression or to give me this feeling. If I want to feel empowered, I will use a red, but if I want to convey the image that I am open to communication, I’m going to wear blue”, explains the specialist.

All colours have something to say and bring to us. ”If I’m sad, instead of adding dark colours, I’ll revert and add more cheerful colours”, advises Alice.

For example, “yellow is a colour that brings joy. And if I have a lack of self-esteem, I can use the yellows and oranges and that will bring me vitality”, said the specialist, adding that this attitude might also change the way others interact with us, because we might look more confident due to using bright colours.

Colours pass a message that must be observed. Red sends the message of empowerment, orange of creativity, yellow of joy and happiness. Green is the colour of harmony and blue of communication. Violet is already used as a colour for resting and meditating.

“Stronger colours are more associated with the heart rhythm, they are stronger, more revitalising, more energetic, they are more related to the earth, action, while the others are more to meditate, to think, to relax, they are not so prone to action”, she said.

So what about black? Actually this is the favourite colour of so many, but is it a good colour? Not really. Black is absence of light.

“If I dress all in black the message that I’m passing on is I want to stay in my space, I’m protecting myself more, I’m not so open, although black it is a very sophisticated colour, black does not open up communication”, she said. Contrary, white is the colour of receptivity.

Colour therapy to treat health problems
Alice Campos divided her patients in two types: People who just want to know more about how they can use colours in their lives, and those who already have physical or mental issues that need to receive a treatment. This treatment is named colour therapy.

Alice Campos, who is also member of the Complementary Medical Association, explained that: “Colour Therapy is the most visible use of solar radiation. Wavelengths are also used in other areas of science, such as in medicine through radiotherapy, but in this case they are visible to the eye and are seen as colours. Microwaves also use wavelengths, as well as x-rays”. The difference is that the non visible radiation has harmful effects on the immune system, whereas colour therapy does not.

“The only radiation we accept are visible, these are eight wavelengths (red, orange, yellow, green, blue, indigo blue, violet, magenta. From 680 nanometres - which is red - we don’t see anymore, the next it’s the infrared that we don’t see because it’s 800 nanometres. This is science”, she clarified.

In colour therapy Alice Campos uses different techniques. One of them is Colour puncture used to treat specific points – this applies to colour for the same points of the acupuncture. “It basically travels in the body at the speed of light”, said Alice.

The other technique that she shared with The Portugal News is called colour baths and is used when patients have a more general disease. How does it work?

“I make the room all dark, and then I synchronise the right frequency. A person wears a white coat to be receptive, and if necessary, we add the complementary colour”, she explained. In this case Alice is no longer just dealing with points.
To understand better the difference, she exemplified: “Colour baths are indicated for greater crises. A person who suffers from headaches, I will use indigo blue in the correct point, but for example a person who suffers from depression, in this case I already take an orange colour and I do a colour bath in full, the person is bathed in that light”.

All colours have their science. “For example, red vibrates with our root chakra, which gives us stability that gives us strength for action, so we use red to use colour therapy for, for example, low blood pressure or anaemia, for example, blood has few red globules, so we use red”.

And it doesn’t end here. In addition to what we have already discussed we can also use colours in other ways such as Colour Readings, colour in reflexology, Aura & Chakras Readings and Colours in the Home. Find out more at