The project called Eat4Change is aimed at young people between 15 and 35 years and, according to a statement issued by ANP/WWF, aims to make them aware of the impact of food on health and the planet, and for "a greater critical understanding of their choices as consumers and active citizens.

During the coming weeks, several digital contents will be released on ANP/WWF's social networks, where several public figures will talk about their eating and consumption habits, but also about the reasons that lead them to protect our planet through sustainable food.

"This initiative represents an international effort to raise awareness among European citizens about the importance and urgency of adopting sustainable diets that respect human health and the limits of our planet," says ANP/WWF executive director Angela Morgado, quoted in the statement.

"This is a project where we will talk a lot about the preponderant role of each one of us in the health of the planet," she adds.

This project kicked off at the international level in May 2020, and will work together with companies and authorities so that more sustainable production practices are adopted.

The initiative, originally launched in May 2020 by WWF Finland, continues until April 2024.

ANP/WWF highlights that in Portugal, inadequate eating habits are responsible for the loss of 15.4 percent of the population's healthy life years.

Based on a report produced in 2020 by WWF, the association reveals that, in Portugal, the change to diets that respect the planet would lead to a reduction of approximately 14 percent in premature mortality, mainly through a decrease in daily food intake of around 13 percent, but also through an increase in the consumption of pulses to the detriment of red meat, poultry, dairy products and eggs, and the preference for local, seasonal or organic food.

The Eat4Change project is funded by the European Commission's Development Education and Awareness Raising programme and aims to contribute to a shift towards more sustainable diets and food production practices, contributing to improving the economic, social and environmental conditions in Europe and developing countries.