The Portuguese spend, on average, 3.7 days a year shopping in supermarkets, with 84 percent going to at least two of these stores a week. Half of those who continue to prefer physical spaces tend to go “at any time, depending on the need”.
The study, promoted by 360hyper and developed in partnership with Netsonda, identifies the differences between shopping habits in food retail in Portugal. When it comes to monthly spending, shoppers in the offline channel spend, on average, more than twice as much as those who choose to buy online (€277 and €127, respectively).
The main reasons for spending more in a physical store than online are attributed to: “I get carried away by promotions and discounts” (76%); “When I walk through the aisles and see something I really like, I buy it (54%); and “I often go shopping hungry” (20%).