With the UK scrapping all remaining travel restrictions last week, and many European countries following suit, British travellers are once again preparing for a summer abroad. Analysing millions of data points each month, Vacaay's technology has identified Portugal as the UK's third most sought-after holiday destination behind Greece and France, providing a welcome boost to the struggling tourism industry.
The stunning beaches, azure waters and limestone cliffs of the Algarve were among the most popular Portuguese attractions, with many Brits planning stays at the regions golf resorts and luxury villas.
Vacaay's UK & Europe Regional Director, James Air, said it was great to see Portugal so high up the list given that the country is often overshadowed by its larger neighbours.
"Portugal is one of Europe's most beautiful destinations, and whilst British tourists have long been acquainted with this Iberian gem, it's really positive to see the country is now gaining market share from some of the region’s most popular tourist hotspots" he said.
Rounding out the top five most popular destinations were Italy and Spain respectively.