“The main objective of this campaign is to inform consumers in a transparent and objective way about the reality of the market, clearly demonstrating that PorSi's own brand products are the cheapest on the market. We want to encourage responsible and informed consumption, helping consumers to choose the best products at the best prices”, according to a report by ECO.

The brand has chosen to launch a website where it compares PorSi products with the same products from Continente, Pingo Doce, Lidl and Minipreço. In addition to the total value of the basket, the prices of the 18 products that comprise it are also detailed.