The Serra Fair has come back stronger than ever, with the decision to merge innovation with tradition through 18 themed spaces with an entertainment program fit for the whole family.

The Serra Fair opens its doors to the true Algarve and invites you to travel back in time. The star of the fair is the medronho which is a traditional fruit brandy from Portugal which the Municipío de São Brás de Alportel cites as having had relevant socio-economic importance at the beginning of the 20th century and a strong connection to the mountains – Serra do Caldeirão, hence the festivals name and the fairs emphasis on the traditions of the people of the mountains.

The Fair’s new addition is the youth stage and other entertainment as well as identification bracelets for children. Additionally, artist Joana Rocha’s “the plastic will bloom” will be present as they focus on being a more eco-conscious fair as well as the decision to make the fair 100 percent accessible through the City Council’s renewal of the partnership with Casa de Repouso e Saúde de São Brás de Alportel and Clínica SAN with accessible circuits and parking.

As well as the main stage, some new stages have been added to the fair which includes the Sonoridades Stage, Sabores Stage which will showcase delicious gastronomy as well the Medronho site. Additionally, there will be an Equestrian arena as well as the new ‘Youth’ stage which will be the centre stage for new musical projects from the region.

Queen Tribute

Taking to the main stage on 28 July, there will be D.A.M.A, followed by the Queen Tribute Show on the 29 July, Carlão on the 30 July and on 31 of July, Bonga!

Queen fans are not going to want to miss out on The Queen Tribute Show concert, described as “the best tribute in Europe and the most similar to the original which is greatly received by audiences across Europe as they fill the squares.” The group of talented musicians consists of Giuseppe Malinconico, Kim Marino, Paolo Barbieri and Sebastiano Zanoto whose ethos is to offer an exciting experience by recreating as faithfully as possible a concert which captures the golden years of the legendary Queen by using modern equipment and technical know-how making it captivating for modern audiences.

For more information about the band please visit

Feira da Serra tickets cost 4.50 euros per day or a four-day ticket is 14 euros, which can be purchased at For more information, please visit or alternatively please call 289 840 000. These are just some of the highlights of this edition with new announcements to follow. To keep up to date with the programme please visit @FeiradaSerraSaoBras on Facebook.


Following undertaking her university degree in English with American Literature in the UK, Cristina da Costa Brookes moved back to Portugal to pursue a career in Journalism, where she has worked at The Portugal News for 3 years. Cristina’s passion lies with Arts & Culture as well as sharing all important community-related news.

Cristina da Costa Brookes