According to Notícias ao Minuto, these are the 20 brands that the Portuguese people consider most relevant: Continente, Samsung, Adidas, Apple, Delta, Pingo Doce, Nike, Zara, Nestlé, Coca-Cola, Vodafone, Lidl, Nivea, Mercedes, MEO, Super Bock, NOS, LG, EDP, IKEA.

However, "among the 20 most referenced by consumers, seven Portuguese brands stand out: Continente - which ranks first in terms of general reference - Delta Cafés, Pingo Doce, MEO, Super Bock, NOS and EDP, along with several other multinational brands".

"Continente remains the brand with the highest number of spontaneous references and the one that grew the most in all dimensions. Delta Cafés and Pingo Doce rose in position, while Super Bock, NOS and EDP entered the Top 20+".

The main objective of this study is "to understand the way in which each of the consumers faces the brands that are most relevant to you and which are in your top of mind, regardless of the reason that makes them relevant".