According to Postal, Danish retailer Normal opened its first stores in Portugal in October 2022, with the first store opening in Lisbon, located in Alegro Sintra. Since then, the retailer expanded its market to several locations including Amadora, Barreiro, Braga, Guimarães, Lisbon, Portimão, Sintra, Vila Real and Viseu.

More recently, Normal opened stores in Porto and Loures, with the next opening scheduled for 7 December, in Setúbal. However, with no dates yet set, the opening of stores in Coimbra, at Alma Shopping, and the third store in Lisbon, located in Campo Pequeno, are planned. Still, during the winter, the brand intends to open a new store in Vila Nova de Gaia and another at Mar Shopping Algarve, in Loulé, however there the official date has not been set.

Normal is a store that stands out for its low prices, on products from various parts of the world, many of which are viral on social networks, such as Tik Tok. In the store, customers will have a labyrinthine experience, where they can find the most varied products on the market. Add to that the fact that 100 new products are added every week, surprising customers every time they stop by.