This opening reinforces Pingo Doce's expansion and remodelling plan, which is implementing a new store concept, based on the centrality of Ready Food, Fresh Food and Service, characteristics that differentiate the brand.

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The new store also meets greater environmental concerns and presents alternatives that allow for a more sustainable shopping experience, through the provision of reusable eco mesh bags and trolleys and an ECO-filtered water refill station. Customers can also bring their own packaging and boxes to use at the Delicatessen or Take Away.