Based in Berlin for more than a decade, with stints in the USA, Mafalda Johannsen brings with her extensive experience as Director of Business Development in several European technology companies. It is this experience — added to the passion for communication and knowledge sharing — that gives rise to a unique book: direct, practical and provocative.

A prospecting guide for those who say they “can't do it”

This book is for those who say: “Oh, I'm not good at selling here”. Thus begins a work made with the following in mind: Who has a personal project and doesn't know where to start; Those who tried to sell, but gave up due to lack of tools; Sales professionals looking for new results; Team leaders who have tried everything — to no avail.

It is a step-by-step manual for prospecting and attracting customers using Artificial Intelligence, demystifying the stigma of sales as an innate gift.


“[The book] is essential reading for anyone who works with prospecting and wants to transform their commercial approach. (...) A direct, humorous and extremely useful work for sales and marketing professionals who want to generate real results.”

-- Manuel Ramalho Eanes, Director of NOS SGPS

A launch with an interactive session, live music and a special guest

The presentation of the book will take place in Lagos, in the Algarve, in a dynamic event with live music, an autograph session and an interactive session with the author and the guest. The moment will be moderated by Joana Glória, founder of The Kitchen by Eat at a Local's, and will be attended by Rui Pedro Alves, Chairman of the RUPEAL Group and Managing Director of InvoiceXpress.

Event Details

1. Date: 31 May 2025 at 3:30 pm

2. Location: NewsShow.tv / LookAlgarve.tv, Av. dos Descobrimentos 1, 8600-302 Lagos, Algarve

3. Format: Live Music + Interactive Session + Autograph Session

4. Free admission

For more information:

1. Email: mafjohannsen@gmail.com

2. Phone: (+49) 1601677753

3. Pre-order link: https://www.guerraepaz.pt/produto/vendas-para-quem-acha-que-nao-tem-talento/