This year, the digital portrait "showed a constantly transforming world where technology, politics, pop culture and unexpected curiosities mixed together," according to information regarding Google's Year in Search 2025 in Portugal, released in a statement and reported by NM.

"Among the most popular general searches on Google, the Club World Cup stood out, keeping everyone glued to the screen, mobilizing football fans and generating a large volume of searches," says Google. Another "notable" theme was the unprecedented blackout, reflecting people's concern about the power outage that affected Portugal and other European countries at the end of April, continues Google, adding that, in the religious and institutional sphere, "the name of Pope Leo XIV gained prominence, driven by curiosity surrounding the new pontiff."

Locally, the tragedy of the Elevador da Glória (Glória Elevator) stood out, maintaining attention and curiosity for several days.

According to Google, footballer Richard Rios "was the player who stood out most in Google searches, leading a list that also included emerging talent Rodrigo Mora and several of the major signings that marked Portuguese football in 2025."

“What is…?”

In turn, "searches for 'What is...?' reflected great curiosity about social and unexpected terms."

The question "What is turbosexual?", for example, "popularized by Filipe La Cerda in early 2025, sparked people's imagination about what it might mean," the technology company explains.

Topics related to politics, medicine, and daily life also feature among the most trending search topics.

"The year 2025 was also marked by several losses of public figures that generated strong public outcry," it adds, pointing out that "among the deceased who stood out most in searches are the soccer player Diogo Jota, who tragically died in July at the age of 28, the legendary Black Sabbath vocalist Ozzy Osbourne, and the Brazilian singer and actress Preta Gil."

The death of Pope Francis "also generated great national and international repercussions."

Trending searches are "searches that had the highest peak in traffic during a sustained period in 2025 compared to 2024," says Google.

The technology company "studies the aggregation of trillions of searches that people have asked Google during this year" and "uses information from multiple sources, including its public tool, Google Trends, as well as other internal information tools; spam and repeated searches are also filtered out in order to create lists that best reflect the spirit of 2025," it explains.