The brokerage firm's revenue is expected to have grown by 18% compared to 2024; however, the most significant growth was recorded in the Autonomous Region of Madeira, reinforcing the archipelago as an increasingly sought-after destination in the luxury residential market.

The company cites a structural transformation in the sector, which is now more sophisticated. Quoted by Diário de Notícias, Miguel Poisson, CEO of Portugal Sotheby’s International Realty, said, “The 2025 results confirm a clear evolution of the luxury real estate market in Portugal. We are witnessing a consolidation based on the quality of assets, the sophistication of the buyer, and an increasingly strategic reading of the territory.”

Growth in other regions

In addition to Madeira, Northern Continental Portugal also registered a significant increase in sales volume (+67%). In markets such as Lisbon and the Algarve, growth remains sustainable.

In the luxury market, buyers of properties in Portugal were mostly Portuguese, accounting for 56% of transactions. The remaining 44% were transactions carried out by foreign buyers, especially from the United States of America, the United Kingdom and Brazil.

Demand primarily refers to 2- and 3-bedroom apartments and 4- and 5-bedroom houses, indicating a trend towards permanent residences and structured investments.