The ban will apply to billboards and bus shelters but not affect shopkeepers’ own posters. Similar restrictions have been introduced in other Dutch cities, including Nijmegen, The Hague, Utrecht and Delft. The ban is intended to align public advertising policy with Amsterdam’s climate and sustainability goals.

Credits: Unsplash; Author: bram naus;

The ban could face legal challenges due to existing advertising contracts, a city public spaces chief warned. Meat adverts currently account for about 0.1 percent of outdoor advertising and fossil fuel adverts about 4.3 percent, according to a city official.