The clothing brand will open new stores in Castelo Branco, Porto, Setúbal, and Vila Nova de Gaia, Portugal. Currently, the Coimbra store, located in Fórum Coimbra, is being expanded.

The company's expansion plan, scheduled for completion by the summer of 2027, will allow the brand to reach 18 stores in the Portuguese market.

Primark mega store

According to Executive Digest, Primark intends to open its first street-level store in the centre of Porto, in the Palladium building on Rua de Santa Catarina. The space will have five floors, preserving the building's architectural identity and symbolic value to the city.

Store expansion

The Fórum Coimbra store is expanding to offer one of the busiest stores in the country, with areas for fashion, beauty, home goods, and other essential products.