According to Executive Digest, the aim of the collaboration is to capitalise on the series’ global phenomenon and strengthen Vista Alegre's position amongst international audiences.

Inspired by the aesthetic of the hit series Bridgerton, the collection will feature tableware and tea sets with floral motifs. There will also be romantic decorative elements and visual references to the series’ universe.

The collaboration brings Vista Alegre closer to pop culture and the licensing market, at a time when, according to Executive Digest, companies are increasingly seeking to partner with global franchises to reach new audiences. In this case, Vista Alegre will combine traditional craftsmanship with contemporary trends.

The Vista Alegre range will include dinner plates, dessert plates and placemats. Teapots, sugar bowls, milk jugs, teacups and three-tier cake stands will also be available.