The most recent data released by Odisseias for May confirms this market trend, recording over 1,500 experiences sold solely at the amusement complexes featured on its platform.

This demand reflects consumers' desire for activities that prioritise contact with nature, relaxation, and convenience, thereby boosting the vitality of domestic tourism in the lead-up to the main summer holidays.

At the top of Portuguese preferences are leading brands within the family entertainment and animal conservation sectors.

On the national stage, the standout commercial attractions of the pre-summer season are Zoomarine, focused on marine life, and Aquashow Park; both are located in the Algarve and are complemented by the educational offerings of the Lisbon Zoo and the Lagos Zoo.

In Portugal and Spain

This appetite for such experiences extends beyond national borders to short-haul trips within the Iberian Peninsula, with Parque Warner Madrid and Isla Mágica in Seville also emerging as top-choice destinations for the Portuguese public.

According to Francisco Costa, CEO of Odisseias, this sustained growth mirrors a structural transformation in consumer behaviour within the country.

Memorable experiences

He emphasises that families are now much more focused on sharing memorable experiences, placing a high value on practical, affordable, and easily integrated logistical solutions that fit into weekend itineraries.

This leisure ecosystem responds precisely to current demand, solidifying its position at a time when travelling within Portugal remains a top priority for a significant segment of the population.

Rise of micro-tourism

This commercial dynamic is inextricably linked to the rise of the "micro-tourism" phenomenon.

This trend, characterised by shorter, more frequent trips taken closer to one's primary residence, has been gaining ground in consumer habits, capitalising primarily on long weekends and holiday breaks.

To capitalise on this surge in demand and streamline the user decision-making process, the platform has curated the most sought-after experiences onto a single, dedicated page, anticipating a summer season of intense activity at outdoor venues.