The company also compared the performance of the Puerto Rican singer's businesses in Lisbon with that of Rosalía, who also performed in the capital on April 8th and 9th.

"On the days of Bad Bunny's concerts, business revenue in the capital grew by 8.01% compared to the same period in 2025, while on the days of Rosalía's concerts it fell by 0.79%," it indicated.

Even so, "the number of transactions increased in both cases," with Bad Bunny generating a growth of 12.03% and the Spanish singer of 1.31%.

“The behaviour of domestic and foreign consumers helps explain the difference between the two periods,” said Unicre, pointing out that “in May, growth was mainly driven by domestic consumers, whose revenue increased by 11.17%, while foreign revenue rose by 3.76%. In total, domestic consumption accounted for 59.07% of the revenue recorded.”

In April, however, “the trend was different,” with foreign revenue growing by 7.31%, which was not “enough to offset the 5.18% drop recorded in domestic cards.”

According to Unicre, in international consumption, “the US and Ireland led foreign revenue in both periods analysed,” and “on the days of Rosalía's shows, the US accounted for 15.47% of foreign revenue, followed by Ireland (14.95%) and the United Kingdom (10.25%).”

Regarding Bad Bunny's shows, "the US had an even greater impact, representing 24.33% of foreign revenue, followed by Ireland (17.07%) and Brazil (9.55%)."

The impact of the shows was felt, above all, in traditional food retail, perfumeries, and restaurants, said Unicre.