The Canadian market has shown “very positive growth trends in the Azores” and is identified in the Azores Tourism Strategic and Marketing Plan as a market for “expansion, so it is important to promote its future” according to a press release from the regional executive.

According to the release “this is a market with economic and demographic characteristics that project it as one that has great potential for tourists to issue, namely to the Azores, whose direct links between this foreign market have been around for decades.”

The contest was published on 22 July in the Official Journal with a base cost of €2.55 million to be spent over an estimated duration of 24 months.