Under the motto “Albufeira safe beaches” (Albufeira Praias Seguras), the awareness campaign calls on the bathers to adopt “protective measures and respect for the signs existing at the entrance to the beaches”, the municipality said in a statement.

Through information available in Portuguese and English, the rules for responsible use in the 25 bathing areas of the municipality and the duties of bathers are pointed out in actions promoted by the Municipal Civil Protection Service.

The campaign will continue until September, with awareness actions reinforced on the beaches from a tent that provides information between 9:30 am and 11:30 am.

For the Mayor of Albufeira, José Carlos Rolo, said the objective of the campaign is to alert tourists “to the importance of a preventive attitude, calling attention to avoid behaviours that jeopardise the health and safety of all.”

According to the mayor, the municipality "did not spare efforts to ensure that the bathing season runs safely", not only due to the pandemic caused by the covid-19 but also due to the danger of the cliffs.

The initiative aims to alert to the problem of cliff instability due to natural erosion, with the adoption of preventive measures to ensure that beach users do not seek shelter from the sun and wind at the base of the cliffs.

In 2009, at Maria Luísa beach, in the municipality of Albufeira, the collapse of a cliff caused the death of five people, the most serious accident involving cliffs recorded in Portugal.

According to the municipality, in addition to placing masts with flags that indicate the occupation levels of the beaches and dispensers of alcohol gel, one-way circulation aisles were marked and the signage has been increased.