Easter drives strong first quarter tourism figures

By TPN/Lusa, in News · 16-05-2016 17:40:00 · 0 Comments

The Portuguese hotel and accommodation sector registered a 14.9% rise in guests and a 16% increase in nights spent, to total 3.2 million and 8.3 million respectively, in the first quarter of this year, the National Institute of Statistics reported on Monday.

Taking March alone, the tourism report details an 18.8% surge in guest numbers to reach 1.4 million bettered by the 20.3% advance in nights spent that thus topped 3.7 million.

“This evolution outpaced the previous month (+14.9% and +15.5%) and is in part associated with a calendar effect given that Easter this year fell in March and in April in 2015,” said the institute’s report.

March also saw growth in both the national market, up 18.5%, and in international visitors, up 21.0%, whilst the average stay lasted 2.7 nights, a rise of 1.2% with the hotel occupancy rate improving 5.9% to close the month on 41.1% and against a quarterly rate of 33.5%, up 3.6% year-on-year.

The month saw the RevPAR average earnings per room indicator advance 22.1% to stand at €29.6 with Lisbon and Madeira charging the highest average rates on €47.7 and €44.3 respectively.

Nights spent in hotels grew by 21.9% to account for 69.0% of the total with 4-star establishments seeing a 24.2% rise in nights spent to consolidate their now 48.7% market share.

International arrivals from the 12 main markets expanded their share of the market with non-nationals accounting for 81.4% of guests in March this year against 80.9% in 2015 with the Spanish Easter influx again arriving with March seeing an annualised rise of 77% in Spanish arrivals boosting their market share to 14.4% against 9.8% one year ago.

However, this remained behind the United Kingdom, up 19.7% to stand at 20.2% of nights spent by non-residents ahead of Germany that turned in growth of 13% but seeing its share slip from 18.8% in March 2015 to 17.6% this year.

The Azores continued its strong performance in terms of tourist arrivals, up 55.6% year-on-year, with the Algarve, the North and the Alentejo all seeing sharp increases in numbers, up 28.2%, 25.3% and 21.8% respectively even while the Algarve and Lisbon together receive over half of all tourists visiting Portugal with market shares of 28.4% and 27.5% of all nights spent.


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