According to Statistics Portugal the population employed in this sector in 2018 represented 2.7 percent of the total in the country.
In 2018 there were more men than women in the cultural and creative sector - 57.8 percent against 48.9 percent - the majority were over 35 years old (64.5 percent) and had higher education qualifications (57.8 percent).
“Workers in cultural and creative activities were more educated than in the wider economy,” INE said.
As for the creative and cultural business landscape, the institute refers to data for 2017, showing that there were 61,916 companies, i.e. 5.7 percent more than in 2016.
Turnover was €6.3 billion, half of which (48.1 percent) were retail companies of newspapers, magazines and stationery, advertising agencies and television activities.
Those 61,916 culture companies accounted for 5 percent of all companies in the Portuguese economy in 2017.
The trade balance of cultural goods continued to have a negative balance, worsening in 2018 by €34.7 million to a total of €231.5 million.
This means that in 2018 Portugal exported €167.6 million of cultural goods, such as handicrafts (35 percent), jewellery (24.9 percent) and books (16.1 percent), and imported goods worth a total of €399.1 million, of which 19.5 percent were jewellery, 15.7 percent were newspapers and periodicals and 13.3 percent were books.