"We can thank Kylie Jenner for the recent surge in the urge for plumper lips," says Daniel Smythe, education manager at Buxom. "However, plumping is something that has been around for a long time and will never disappear.
"Our skin and our lips will always look healthier and younger when plump, because our lips thin with age, so this is a concern to many people."
Make-up mogul Jenner was the reigning pumped-up lip queen, but as the 21-year-old has reportedly had her lip fillers dissolved, now Love Island's Megan Barton-Hanson has taken over as prime pout icon.
The blonde beauty reportedly spent thousands on plastic surgery, including filler, but what if you don't want to have hyaluronic acid injected into the most sensitive part of your face?
The good news is, there are other options if you want to get a mouth like Megan's. From make-up tricks to treatments and gadgets, here are six ways to boost your pout without the need for needles...
"Glossy formulas are always a quick win for achieving instantly fuller, plumper lips," says Smythe, adding that it's important to line your lips first.
"Use a lip liner in a shade close to, or one shade deeper than your natural lip colour. Line the lip line, and slightly over, drawing around the Cupid's bow, which is the perfect way to achieve optimal fullness.”
2. Lip contouring
"I swear by lip contouring and it is actually super simple!" says beauty blogger and entrepreneur, Huda Kattan. "All you need is your favourite lipstick and a matching lip liner, and a slightly paler shade of lipstick.
"I like to start by putting foundation all over my lips to create a blank canvas, so I can create the desired outline for my lips. Then, using a lip contour pencil, I draw an 'X' at the cupid's bow and outline the lips, being careful not to go too far outside the natural lip line.
"I sometimes draw a vertical line through the centre of my top and bottom lip as this adds even more dimension. I always fill the lips with liner and then I apply my lipstick over top.
"The final step is to 'highlight' my lips using a lipstick in a paler shade. I dab it onto the centre of lips and blend out with my finger which really helps to create the illusion of a fuller pout."
3. Plumping products
Injectables may be a step too far, but it is possible to deliver lip-enhancing ingredients without a syringe.
The loss of collagen (which starts from around the late-20s) is what causes our lips to look thinner as we get older, so look for products that contain peptides which promote collagen production, and hyaluronic acid, which can hold up to 1,000 times its own weight in water.
Similar to serums, lip-shaped masks can deliver a major dose of moisture and plumping ingredients.
Ideal for using before a party or event, pop one on for five minutes and you'll be amazed how much bigger your lips look when you take it off.
You may have heard of microneedling as a technique used to enhance the effects of skincare serums, but did you know you can do it on your lips too?
The GloPro Lip Edition is an at-home device that uses teeny tiny pinpricks to create 'microchannels' on your lips.
Roll the head over your lips for one minute, two to three times a week, and immediately after apply a lip serum, which will penetrate deeper than it usually would, boosting the plumping effect.
Another method originally used for wrinkle reduction, microcurrent treatments deliver a mild electrical current to trigger an increase in collagen production.
The CACI Lip Treatment combines a microcurrent 'Wrinkle Comb' and red LED light therapy, with six to eight sessions recommended to see the full effects.
I tried the treatment and could already see a difference on my top lip after one go, but the zapping sensation was stronger than I'd expected (especially compared to a microcurrent facial, which I've had before), so if you're a wuss like me, be warned that it might sting a bit.