For the first time, Madeira was awarded at a ceremony of the World Golf Awards ™, an annual event that distinguishes and promotes excellence in international golf tourism.
Madeira, the new “World´s Best Emerging Golf Destination 2019”, won this distinction after surpassing six other international reference destinations, Paris (France), Missouri (USA), Porto (Portugal), Sicily (Italy), Tasmania (Australia) and Zanzibar (Tanzania).
In response, AP Madeira launched a new campaign to communicate this international acclaim. This is a new adaptation of the recently released golf video, where in about 20 seconds some of the reasons for this distinction are presented, particularly the unique landscaping frameworks in which the three golf courses of Madeira and Porto Santo fit in, as well as of images of other emblematic points of the destination, in addition to the new video were also produced new promotional materials via email. The campaign will be exclusively digital, essentially focused on communication via official social networks in pre-selected markets.
This distinction takes place in a year in which the Madeira Promotion Association, in direct partnership with the three golf courses in the Region, carried out a set of communication initiatives for this tourism product that mainly covered four international markets - United Kingdom, France, Denmark and Sweden. These promotional actions included the organization of press and specialized trade visits, product communication in digital and offline campaigns, production of a new promotional video of the activity and a close relationship with the main media and operators in the indicated markets.
It is hoped that this award will be a further incentive for the development of this type of tourism product in the region and will result in an increase in Madeira’s international notoriety as a golf destination, duly combined with all the other attractions and quality service that visitors can find on both islands.
On the other hand, although Golf is an activity already established in Madeira a few years ago, this election has, in a way, re-emerged the product in its destination and framed it in the tourist positioning that has been assumed in recent years - a destination of experiences, rejuvenated, and for the whole year.