To celebrate the milestone, the site has relaunched with a fresh identity. Launched a decade ago, PortugalConfidential.com was intended to explore Portugal through a contemporary cosmopolitan perspective. “I had just relocated to Portugal from Los Angeles,” explains American expat and Portugal Confidential founder Greg Boegner, “I was interested in learning more about new boutique hotels, chic restaurants and popular bars and lounges. In the process, I discovered that no one was promoting Portugal in this way.”

“With Portugal’s recent economic growth, ’Everything cool in Portugal’ became a little too broad,” says Boegner, “we were trying to cover too much ground. Our new strategy streamlines the subject matter to appeal to the high-end consumer and traveller, a market that we see expanding in Portugal (before and after COVID restrictions are lifted, of course).”

Besides a cleaner design, Portugal Confidential has implemented a number of new features. Users can now browse the site by key cities and regions, and search subcategories such as hotels, dining, shopping and nightlife.

“We are very proud to reach this 10-year point,” declares Greg Boegner. “We greatly appreciate all of the support we have received over the years from our partners, sponsors, contributors and readers. We look forward to 10 more exciting years.”