The shirt was revealed at 9am on 18 September morning, within less than 24 hours, had eclipsed the sales record set by last season’s home shirt by six percent.
The new-look maroon number also accumulated 117 per cent more sales than the 2019/20 third kit in its first day, which was the previous best non-home kit launch, and 156 per cent more sales on launch day than the 2019/20 away kit, which went on to become the best selling non-home kit that the club have ever produced.
Wolves general manager of commercial operations Vinny Clark said: “It is unusual for a third kit to perform anywhere near the levels of a home kit, so to surpass the launch day set by last season’s home shirt has been remarkable, and gone above and beyond the high expectations that we had for this shirt. “Whilst football is clearly a team game, we are proud to celebrate the individuals who make up our squad, which was clear to see with our Mexico-inspired third kit last year and this season’s third kit.
“The players have really bought into this way of thinking – I know Raul wore his shirt with pride last year and it was clear at our video and photoshoot day that our Portuguese players are excited to don a kit that nods to their national team colours whilst representing their club.
“When putting this kit together with our partners at adidas, we wanted to be brave and do something different and we did so knowing that this kit could divide opinion. Thankfully the response from Wolves fans has been hugely positive and they really seem to have bought into the pride that we have in our squad and their heritage.”
As well as manager Nuno Espirito Santo, the Premier League side have nine first-team players from Portugal and the maroon-coloured shirt with a green trim, green shorts and socks looks remarkably similar to the Portugal national teams kit.