SITA has been running for 14 years in Portugal and began back in 2006 when Vivy B, who runs a prestigious event in London called Soul Network, decided to bring her club event to the sunshine of Portugal for a party holiday in the Sun.

“The first Soul in the Algarve was a lot smaller, but a great success with the mix of great people, parties and the beautiful surroundings of the Algarve,” said Vivy B, a single mother of two now grown up girls, who has been running her London Soul network event for 25 years.

Every year the event has grown by word of mouth and more than 800 people are expected to come to the event from the UK alone, joining the hundreds more who come to the street party.

The first SITA Carnival was in May 2015 and was created by Vivy B to celebrate 10 years of Soul in the Algarve.

“We dress up in colourful carnival costumes and parade. We put this event on to say thank you to the people of Alvor for welcoming us back each year,” added Vivy B.

For further information about SITA, please visit