The new store has opened its doors on Avenida da República covering a total of 2,122 square metres over two floors.

Cushman & Wakefield was the company responsible for finding and leasing the new space for the UK-origin sports brand, which moved its existing store in Gaia to a more central and more visible location.

In the heart of the city, the new store enjoys high levels of pedestrian and road traffic, in an essentially residential area with shops on the ground floor of the buildings and various equipment and services in the surrounding area. It also benefits from the flow of people provided by the proximity of El Corte Inglés, which is located on the same street.

Sílvia Morais, from Cushman & Wakefield’s retail department in Porto, said: “Finding a store of over 2,000 m² on the busiest and most central avenue of Vila Nova de Gaia was a big challenge, but we are convinced that the place chosen meets the brand’s objectives, also contributing to renewed trade in this area.”

According to Jorge Faria, Finance & Administration Manager (Portugal & Spain) at Sports Direct, “This new store in Vila Nova de Gaia already has the brand’s new premium concept, including a space where the public can also find products such as Lacoste, Levis, Converse, Armani, among others, giving customers different shopping experiences from the usual products found in a Sports Direct store.”

Founded in 1982, Sports Direct International is today the UK’s largest sports retailer and operates a diverse portfolio of sports, fitness, fashion and lifestyle brands in a number of European countries. In Portugal, its chain of stores already has 19 units.