The Frenchman, who put in a man-of-the-match performance in a 1-0 group stage win over Germany on Tuesday, was awaiting questions from the press.
Spotting the bottle of alcohol-free Heineken 0.0, Pogba – who has spoken of his Muslim faith previously – reached over and moved it out of sight.
Pogba’s performance in France’s Euro 2020 opener saw him crowned Star of the Match, for which he was awarded a star-shaped trophy sponsored by Heineken.
“The perfect way to start! Amazing team performance,” he tweeted, alongside a picture of himself smiling with the award.
On Monday, Portugal forward Ronaldo had moved two bottles of Coca-Cola off to the side at a press conference, before holding up a bottle of water and announcing “agua” the Portuguese word for water.