The awards celebrate excellence in store-brand innovation and were presented in 17 grocery categories, as well as four cross-category 'Best of the Best' Awards, Innovative Product of The Year, Packaging Excellence Award, Sustainable Product of the Year and Taste Excellence Award.

Pingo Doce was recognised for its store-brand product, the Pingo Doce Portuguese Dairy-Free Banana Ice Cream, in the Free-From Foods category.

"Amidst a growing cost-of-living crisis, increased numbers of consumers are turning to private label to save money, discovering products that exceed the standards they are used to in a particular category," said Stephen Wynne-Jones, editor of ESM: European Supermarket Magazine. "The winners and finalists in this year's European Private Label Awards demonstrate why store brands continue to be a force to be reckoned with."

Pingo Doce was one of 16 different retailers from nine European countries to be named as winners in the 2023 European Private Label Awards.

This year's winners include ABBI Holding (Italy), Albert Heijn/Etos (Netherlands), Aldi France, Aldi Italia, BWG Foods/SPAR Ireland, Conad (Italy), Consum (Spain), Coop (Italy), Coop Trading (Denmark), Desarrollo de Marcas/Euromadi (Spain), Lidl Denmark, Migros Ticaret (Turkey), Pingo Doce (Portugal), REWE Group (Germany) and Salling Group (Denmark).