The new look shop has been completely renovated to create a more functional and enjoyable shopping experience for customers while maintaining the high technical standards associated with the brand.

Miguel Alves, the new General Manager of the brand in Portugal, said: “Alain Afflelou has a unique identity that continues to show that it intends to revolutionise the optical market, focusing on innovation and rapid response to the needs of each consumer.

“In our stores people can find current styles of glasses following the latest trends, a personalised service of excellence and the best quality / price. With this new format of store we can give a greater prominence to to sunglasses, which in this area of the country reflects high sales volumes.”

The newly opened shop can be found on the ground floor of Aqua Portimão, near to the Jumbo supermarket.