According to a report by Jornal de Negócios, the opening of new stores will be a combination of shops located inside and outside shopping centres.
Miguel Mota Freitas, CEO of Worten, added that the focus of the company is also on strengthening online sales, which were an “important lever” during the pandemic – with the weight of the business reaching double digits for the first time. “In 2020, we passed the 10 percent barrier and in 2021, we were close to 20 percent”.
In 2018, Worten entered into a new space in the retail market bringing customers home and decoration options and the company intends to continue investing in expanding their offer. “Before we had 30,000 to 40,000 products and today we offer more than 6 million”, he said.
Services are another relevant part of the investment, and “as important a part of the strategy as digital and e-commerce”, according to Miguel Mota Freitas. They grew by 30 percent in the first nine months of 2021 in annual terms. An example of this is the acquisitions of iServices (in 2019), a company specialising in smartphone repairs and Zaask (2021), an online platform for contracting services for the home.
The CEO also highlights the “very positive evolution” of the company's recent debut in subscription products for equipment maintenance, such as home appliances.