The data results from a study conducted by the Studies and Statistics office of the Portuguese Hotel Association (AHP), which surveyed 476 hotel establishments between January 2 and 21, 2024.

The biggest increase in the average price per room was seen in Alentejo, which in 2023 reached 159 euros, an increase of 29% compared to 2022. Also in Lisbon, the average price per room stood at 159 euros in 2023, however, the increase compared to the previous year was 4%.

The Autonomous Region of the Azores follows on the list of the biggest increases in the average price, which, when placing this indicator at 135 euros, saw an increase of 25% compared to 2022 values. Also noteworthy is the North region, whose average price increased by 21% in 2023 compared to 2022, to 132 euros, and for the Center region, whose average price of 100 euros meant an increase of 20% of this indicator compared to 2022.