As a result, Lusíadas Saúde was awarded the “Consumer Choice” and “Five Stars” at the awards.

In a press release, the group states that “this is the sixth consecutive year that the Group has won these awards, after receiving the Superbrand distinction for the eighth consecutive year in October last year.”

“In the 14th edition of ‘Consumer Choice', which assesses brand performance through direct consumer experience, Lusíadas Saúde was voted by the Portuguese as the leading brand in the ‘Private Hospitals’ category, achieving an overall score of 90.9%.”

For the purposes of the evaluation, 12,592 consumers were surveyed and “the Group’s performance was compared with that of other leading players in the market, reinforcing its leadership in customer satisfaction.”

"In addition to being the best brand and the one that most won over consumers, Lusíadas Saúde was also distinguished in the same category in the “Five Star” Award, with a final rating of 80.7%. To award this distinction, fundamental criteria in which the Group stood out were evaluated, namely satisfaction with the experience (8.4), intention to recommend (8.60), trust in the brand and capacity for innovation, confirming Lusíadas Saúde’s commitment to clinical rigour and quality of care," reveals Lusíadas Saúde in a statement.

The new awards come “after Lusíadas Saúde was recognised with the Superbrand seal for the eighth consecutive year in October last year. This international award highlights brands that stand out for their excellence and commitment to quality and consumer confidence.”

"This triple recognition by consumers confirms Lusíadas Saúde’s position as a benchmark brand in the health sector in Portugal, reflecting the trust and continued preference of the Portuguese people. These distinctions are the result of the consistent work and ongoing dedication of our teams, and of our permanent commitment to clinical quality, customer experience, and innovation in healthcare. We are committed to continuing to offer differentiated, excellent healthcare, always putting people at the centre of our work. We thank everyone who believes in our purpose and chooses us to take care of their health," says Maria Estarreja, Marketing Director at Lusíadas Saúde.

The awards come "in a year in which the Lusíadas Saúde Group continued its strategic plan for national expansion, which included the opening of the Lusíadas Entrecampos Clinic, the Lusíadas Maia and Campera Hospitals, invested in an increasingly comprehensive and differentiated offer in dental and aesthetic medicine through the acquisition of MD Clínica, and entered a new area of activity with the launch of HUG Lusíadas Home Care, the new home healthcare brand."