This partnership created a Short Master’s in management, designed to equip Optivisão network managers and employees with "advanced skills in key areas of business management. This program is an urgent response to a sector need, aware of the constant evolution of the market," the university stated in a statement.
The training covers areas such as communication and sales, digital marketing, negotiation, finance, logistics, and human resources.
"The strengthening of this partnership with the Optivisão Group, through the Short Master’s in management, represents Portucalense University's commitment to bringing higher education closer to the business community, promoting innovation and preparing professionals for strategic sectors such as optics," emphasized Marta Ferreira, Executive Coordinator of Portucalense Business School.












