"The covid-19 pandemic has forced all world fashion weeks to digitize their presentations this season and Portugal Fashion week will be no exception," the event's director, Mónica Neto, told Lusa.
In this 48th edition, Portugal Fashion has adapted to the virtual universe in a "more solid, thought and built from scratch" way, and will have digitalisation of all its elements and interactions, focusing on the professional aspect of the event without an audience, she added.
The media and buyers will also have to stay at a distance under a new communication paradigm for the event.
The 48th edition of Portugal Fashion will be called “The Sofa Edition”, with the objective of enforcing its mission of spreading national fashion, but ensuring that people stay at home, added Mónica Neto.
In the three day calendar of the eventof the, the new collections of designers Marques'Almeida, Alexandra Moura, Miguel Vieira, David Catalán, Ernest W. Baker, Maria Gambina, Diogo Miranda, Katty Xiomara, Inês Torcato, Hugo Costa, Sophia Kah or Luís Onofre will be shown.
The shows will be pre-recorded at the Alfândega do Porto several days prior to the official dates, thus fulfilling the specific pandemic rules for the production of digital content, which was designed again by Public Health doctor and epidemiologist Ricardo Mexia.
Last October, the 47th edition of Portugal Fashion took place in a “reinvented” model with the mission of “protecting national talent”, creating a “hybrid model”, where outdoor shows, for social distancing,were combined, with digital elements.
Portugal Fashion is a project under the umbrella of the National Association of Young Entrepreneurs, which has the support of its strategic partners and is co-financed by Portugal 2020, under Compete 2020 - Competitiveness and Internationalization Operational Program, with funds from the European Union, through the European Regional Development Fund.