“The work we are doing in wine tourism is not only about improving the offer” and “the training of people, but also about international promotion. And this 'site' is a tool” for that purpose, highlighted the Minister of Economy, Pedro Siza Vieira.
At the 5th World Tourism Organization conference on wine tourism, which kicked off today in Monsaraz, in the municipality of Reguengos de Monsaraz (Évora), the government official announced the launch of this 'website', which can be consulted at www.portuguesewinetourism.com.
The website “introduces international visitors to not only what our wines are, but also our wine-related tourist destinations”, said the minister, speaking to journalists,
Siza Vieira also stated that he hopes that this new feature “is as successful” as the “Wine Pairs with Portugal” campaign, which “reached eight million contacts in just two months”.
Questioned by journalists on this same subject, the president of Turismo de Portugal, Luís Araújo, argued that the page “want to be more than a simple showcase” of “what can be done in wine tourism in Portugal”.
“We are not just talking about the characteristics of the regions, that is also there, but there is more to it. It is the public sector” and “the private sector together, the wine tourism routes, the programs and experiences that can be done in each region”, he pointed out.
And, according to the same person in charge, the 'site' even has "an area with the best recommendations from winemakers in each region and the secret recommendations".
“It intends to draw attention, but mainly to encourage those who have never thought about wine tourism or those who have never thought about wine related to Portugal”, to “think differently and closely associated with the tourism component”, explained Luís Araújo.
In addition to the new website, the Minister of State, Economy and Digital Transition also revealed that, in February of next year, the city of Porto will host a new international event, the “Wine and Travel Week”.
An initiative that the Government intends to “do regularly”, to “start to mark the international wine tourism calendar”.
“We think we can combine the reflection around wine tourism” and “the experience of wines in Portugal”, making the event a “reference for the world wine tourism”, he said.
The international conference that kicked off today in Monsaraz, in the municipality of Reguengos de Monsaraz, runs until Friday and is promoted by the World Tourism Organization (WTO), with the support of Turismo de Portugal and the Alentejo chamber.