“With nearly a billion hours of video viewed on YouTube every day, around the world, these views generate substantial revenue for YouTube creators and other businesses, which in turn generate economic activity and jobs in their supply chains and the economy in general”, reads a statement sent to ECO, according to which “57% of Portuguese creators interviewed say that YouTube gives them the opportunity to create content and earn money that they could not obtain from traditional media”.

According to the study, “in Portugal, 80% of content creators agree that access to audiences outside Portugal is essential for the sustainability of their channel, not least because 50% of the viewing time of content produced by channels in Portugal comes from audiences outside” the country.

“The platform continues to grow in Portugal, today with more than 700 channels with more than 100,000 subscribers and more than 60 channels with more than one million subscribers – and both growing by 15% per year”.

For this study, “Oxford Economics used survey results and published data to estimate YouTube’s contribution to popular economic metrics such as GDP and employment”, having carried out “an anonymous survey of 2,000 users in Portugal” and probed “ 500 businesses in southern Europe and more than 1,460 creators of content in southern Europe, of which 180 were in Portugal”.

YouTube contributed, in 2020, with €50 million to the Portuguese economy, with around 3,900 jobs associated with its activity, according to a study by the consultancy Oxford Economics.

According to a post by Francesca Mortari, director of YouTube Southern Europe, one of the main conclusions of the study “points that the YouTube creative ecosystem has contributed around €50 million to the Portuguese Gross Domestic Product (GDP) in 2020”, and “in addition to the financial contribution, 3,900 jobs in Portugal (the equivalent of full-time) are linked to the YouTube ecosystem”.