Those attending the event were transported to Madeira with some of the most beautiful landscapes in Madeira projected onto screens, setting the tone for an evening in honour of Madeira.

Madeiran flavours were also brought to the Italian city. A flying cocktail, with a menu based on traditional Madeiran products, designed and executed by Chef Júlio Pereira, gave everyone the opportunity to delight in regional flavours.

Present at the event were the Ambassador of Portugal in Italy, Bernardo Futscher Pereira, the Delegate of Tourism of Portugal in Italy, Marcelo Rebanda, the Country Manager of easyjet Italy, Lorenzo Lagorio, as well as the Executive Director of the Madeira Promotion Association, Sara Marauder.

Eduardo Jesus, Regional Secretary for Tourism and Culture and president of the Madeira Promotion Association, said that “it was very important for the Madeira destination, as it reinforces our visibility in the Italian market, responsible in the Autonomous Region, last year , for around 27,000 guests and close to 108,000 overnight stays. These numbers allowed us to increase the number of tourists from Italy as they represent a positive variation of 79% and 55% in the number of guests and overnight stays, respectively, compared to 2019.

José Lopes, general manager of easeyJet in Portugal, highlighted that “we are very happy to have had the opportunity to inaugurate this route between Milan and Madeira, a destination that was previously little known to Italians”.