Subway announced the expansion of its master franchise agreement with Vierci, which will assume exclusive rights to develop and operate the chain in the Iberian market.
This agreement, according to the statement, quoted by the EFE news agency, represents Subway's first franchise on two continents—it already operates with the Vierci group in Paraguay and Uruguay—and reinforces its commitment to the brand's international growth, together with "trusted regional partners".
With 20 years of experience in multi-brand management in the fast-food restaurant sector, Vierci operates more than 300 restaurants in North and South America. The group will continue to implement the “Fresh Forward 2.0” design in Subway restaurants and advance the brand's digital transformation in new and existing locations.
In the last four years, Subway has signed more than 25 master franchise agreements worldwide, which will represent more than 10,000 future openings.
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More junk food. Exactly what Portugal (and Spain) needed. I wonder why that is. Is it only the influx of Americans?
By Tom from Lisbon on 04 Nov 2025, 08:17
Yet another way to increase obesity.
By Tony L from Algarve on 04 Nov 2025, 09:13
@Tom. I am an American living in Portugal and I am appalled that Subway is coming to Portugal and Spain. My American friends that live here hate these fast food franchises. The Portuguese have their own delicious food, and unfortunately this is the Americanization of Europe. Having American fast food chains in Europe is destroying the distinct cultures of European countries. Instead of blaming Americans, how about blaming the powers that be that allow these companies to open these fast food restaurants.
By Jeannette Kortz from Lisbon on 04 Nov 2025, 14:04
Why do you keep publishing articles on rubbish (largely US) companies - telling us how great they are for the economy??
How many times do I have to read about KFC, MacDonalds, Coke Cola and Starbucks?
Is this TPN journalism, or just paid "advertorial", and are these companies really good for Portugal and the local economy - or just their stock prices?
Lets sell more processed, nutritionally poor, fattening and pre-diabetic fast food and more food and drink wrapped in plastic, really?
I do not blame this on American tourists - but maybe on the fact that local municipalities approve applications for these US franchises from Portuguese property owners trying to push up the rent in their buildings.
By Anthony Williams from Lisbon on 04 Nov 2025, 16:17