The growing importance of surfing for tourism sector

in News · 18-10-2019 01:00:00 · 0 Comments
The growing importance of surfing for tourism sector

Portugal’s secretary of state for tourism, Ana Mendes Godinho, has highlighted the growing importance that surfing has for the tourism sector.

“We like to have the best in our country, because we consider ourselves the best country,” Godinho said during a visit to the MEO Rip Curl Pro taking place in Peniche in Leiria district. “Make yourselves at home and, if you want, stay here and never leave.”


She noted that Portugal is already the world’s third biggest surfing destination and the biggest in Europe.


“Eleven years ago I saw the start of the first competition of the World Surf League in Peniche and it is impressive how it has developed since then,” the secretary of state said, citing the various international WSL competitions that are staged in different parts of the country.


According to Godinho, “there are 100 million views around the world with WSL competitions”. Portugal, she added, “is the most popular country when people search for surfing.”


In just three years, she said, the number of companies dedicated to surfing business has doubled to 800. She also noted the fact that WSL is soon to move its European headquarters to Portugal.


“We believe that Portugal is the best destination, not only to surf, but to live, to study, to make a life,” she said. “We want to get across this image of a whole country that supports surfing – and also of Portugal as a sustainable destination: we want to increasingly associate the surf with a lifestyle of sustainability.”


Sophie Goldschmidt, the CEO of WSL, thanked Portugal and Peniche for their hospitality and assured them that the relationship would be maintained.


“On behalf of WSL, thank you for receiving us again,” she said. “We love to come to Portugal and especially Peniche. Portugal is one of the WSL’s favourite destinations: we have several events here.”



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