CONFIO, which in English means “trust”, is a quality label that guarantees that the consumer is browsing a best practice website. They recently conducted a survey and the results speak for themselves, showing that 80 percent of clients are happy with this certification.

The main goal of the CONFIO.PT digital certification, which is the result of a partnership between ACEPI, Associação da Economia Digital, DNS.PT and DECO (Portuguese Association for Consumer Rights), is to make e-commerce reliable and to guarantee additional trust from digital consumers.

"Five years after its launch, a survey was carried out to assess the satisfaction of the 88 companies that take part in the project. The results could not have been better," said DECO. Overall, CONFIO is recognised as a service that builds trust and proves to be important for the businesses and online activities of its members.

DECO also stated that the CONFIO team did an excellent job with customer support, achieving an overall average score of 9.3 out of 10.

Also, the strategy set for 2022 is in line with the improvements mentioned, namely the launch of the new platform, carrying out a national campaign for the spreading of the CONFIO trustmark.

For further information or advice, please see DECO’s website, call 289 863 103 or email


Paula Martins is a fully qualified journalist, who finds writing a means of self-expression. She studied Journalism and Communication at University of Coimbra and recently Law in the Algarve. Press card: 8252

Paula Martins