The new roadshow organised by Open Media will pass through Austin, Texas, on February 24th, Atlanta, Georgia, on February 28th and Boston, Massachusetts, on March 2nd, 2024.
“Although California is the area where there is the most demand for Portugal, demand in the rest of the country continues to grow”, Bruce Hawker, CEO of Open Media, told Lusa.
The events bring between 12 and 14 Portuguese companies to the United States, in areas such as real estate, insurance, moving logistics and legal support for emigration, who make presentations to around 150 participants divided into two sessions.
The objective is to provide information and provide services to North Americans interested in emigrating to Portugal, a segment that has grown exponentially in recent years.
“The greatest demand from Americans has been in the Algarve and Lisbon and surrounding areas”, said Bruce Hawker, giving some relevant percentages. Around 30% to 40% of participants are interested in the Algarve, another 30% to 40% want to go to Lisbon and around 10% look at the rest of Portugal, such as Porto, Coimbra and the islands.
“The vast majority of people who go to events have already visited Portugal. What we also feel is that many of them are at the beginning of the learning curve, at the beginning of the journey to move to Portugal. They are in the information search phase.”