In the first instalment of our new articles series, ‘How to with SandyBlue’, we are going to explore the art of the villa listing. It is not just about a quick turnaround - the perfect villa listing needs to inspire every guest who visits it.


The perfect villa listing - step by step

As mentioned, it’s not about quickly writing a description and taking some photographs. The properties we work with deserve a dedicated approach to show the luxurious offerings guests can enjoy truly.

First of all, it’s imperative that the team visits the new property that is joining the portfolio. This immediately allows us to note key information, get to know the owner and begin the journey towards joining the SandyBlue family. All information can then be fed back to the photographer and copywriter for the next stages.

Within the travel and tourism industry, visuals are everything. Website or social media users will stop in their tracks if they see a striking holiday image - think golden sand, blue skies and clear water. The next step therefore is a dedicated photoshoot to highlight the key features and help people envision their stay in this villa. Using our trusted professional photographer, we shoot stunning exteriors, comforting interiors and utilise drone technology to really make an impact.

Next up, it’s time to craft engaging copy to entice the reader. Our marketing copywriter will use all information from the property visit while studying the photos to create a compelling listing. The goal is to help readers believe they are touring the property, alongside the imagery that is selected from the photoshoot. We don’t want to simply highlight the standout features - we want readers to imagine themselves at the property, so they have no choice but to learn more.

Finally, it’s important to add extra value to the listing. While the focus is the property, guests will want to know what is beyond the villa. After all, they will be exploring the wonders of the Algarve throughout their stay. So, we make sure to add key distances like the airport, beach or golf so they can note this information. Furthermore, we share our exclusive property guides on the listing so the guests not only envision their potential villa but also the fun activities they can enjoy.

Telling a story

Our aim with the listings is to provide our owner partners with a fantastic marketing tool, while guests receive all of the information they require. It’s all about showing the unforgettable nature of a SandyBlue stay. We will be sharing more ‘How to’ secrets in our upcoming article series - stay tuned!


For more information please contact SandyBlue at +44 (0)207 183 0412 (UK) or +351 289 392 236 (PT).