As the BMW Group prepares to launch its first model of the Neue Klasse generation this year, CTW's contributions are central to creating a driving experience that is increasingly digital, secure, and sustainable.
At the Consumer Electronics Show (CES) 2025 in Las Vegas, the BMW Group unveiled the BMW Panoramic iDrive. This groundbreaking feature includes a unique widescreen display spanning the entire windshield width. Marking the first of many innovations in the Neue Klasse architecture, the Panoramic iDrive highlights BMW's commitment to setting future mobility standards. Notably, CTW's involvement accounts for over 40% of this revolutionary development, showcasing their expertise in advanced automotive technologies.
Central to the BMW Panoramic Vision is its state-of-the-art Head-Up Display (HUD) concept. Designed to intuitively and personally present critical information to drivers, the HUD projects key content directly within the driver’s and front passenger’s line of sight. This intuitive positioning enhances both safety and accessibility, reducing distractions and fostering a seamless driving experience.
The integration of augmented reality (AR) technology further elevates the Panoramic iDrive. By harmonizing with BMW’s ecosystem, it ensures drivers have constant access to essential information, such as navigation data and entertainment features, all presented without compromising focus on the road. This innovative approach aligns with BMW's vision of an immersive, user-centered driving experience.
CTW has been instrumental in several key aspects of this transformative project. The company contributed significantly to the development of the User Interface (UI) for various driving modes, including Efficient, Pure, and Sport. Additionally, CTW played a crucial role in creating centralized services for configuring these modes, enabling a tailored driving experience for every user.
The collaboration between BMW Group and CTW underscores the importance of global partnerships in advancing automotive technology. By leveraging CTW's expertise, the BMW Group is not only enhancing its vehicles but also reinforcing its commitment to innovation and sustainability. This collaboration serves as a testament to Portugal's growing influence in high-tech industries, cementing its reputation as a hub for technological excellence.
With the launch of the Neue Klasse, BMW and CTW are poised to redefine the future of mobility, blending cutting-edge technology with unparalleled user experience.
Paulo Lopes is a multi-talent Portuguese citizen who made his Master of Economics in Switzerland and studied law at Lusófona in Lisbon - CEO of Casaiberia in Lisbon and Algarve.
