This tool serves as an essential guide for adapting to the new commercial landscape in Argentina, Brazil, Paraguay, and Uruguay, markets representing a universe of over 700 million consumers.

Currently, trade between Portugal and the Mercosur bloc already amounts to €8.5 billion, but ratification of the agreement promises to introduce structural changes, notably the elimination of tariffs on more than 91% of products.

According to AICEP's conclusions, the agri-food sector—especially wine, olive oil, cheeses, and fruits—is one of those with the greatest growth potential, also benefiting from the protection of 36 Portuguese Geographical Indications.

Other areas such as pharmaceuticals, metalworking, construction materials, and components for transport equipment will also register significant gains in competitiveness. Brazil is establishing itself as the anchor market for this partnership, serving as a platform for diversifying Portuguese exports throughout the South American region.

To clarify these impacts for companies, AICEP is promoting a hybrid information session on 11 March at 10 am, featuring Francisco Costa, the agency's delegate in Brazil.

Francisco Pinheiro Catalão, AICEP's administrator, emphasises that this is a crucial moment for companies to prepare their strategies and position themselves for advantage in a transforming market.

Through an integrated support model, the agency is committed to assisting SMEs in prospecting for local partnerships and managing risks, reinforcing Portugal's role as a relevant player in one of the world's largest free trade areas.